Fractional GTM Strategist

Go-to-Market Strategy meets Learning by Selling.

I'm a Fractional GTM Strategist. I don't build sales theories behind closed doors — I test your strategy directly in the market.

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The Problem

Why Tech Startups get stuck in sales.

Classic consultants write 50 pages of theory. Agencies blast emails. Both burn your runway.

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My Superpower

Strategy validated by reality. I combine deep strategic setup with agile cold outreach. Using modern data & AI tools, I reach decision-makers within 48 hours — without a 'warm network'. I use sales as a diagnostic tool to build your Go-to-Market architecture.

What I Do

Full GTM Coverage.

From strategy to execution — embedded in your team, focused on revenue.

ICP & Persona

Sharpen your ideal customer profile and build precise buyer personas that convert.

Value Proposition

Test and validate messaging directly in the market — no theory, only what works.

Outbound Strategy

AI-powered cold outreach that reaches decision-makers in 48 hours without warm intros.

Partner Setup

Build strategic partnerships and distribution channels for sustainable growth.

New Markets

DACH, USA, APAC — market entry strategy and execution for international expansion.

Sales Infrastructure

CRM setup, sales playbooks and hiring frameworks — before you scale your team.

Ready to test your strategy in the market?

Let's talk about your GTM challenge. First call is always free.

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Proven Track Record

Real Results. No Theory.

Revenue or the Truth. Four real mandates — including one where the honest answer was: not yet.

deeptrue

SaaS / Market Research · Switzerland → UK

Strategic Freeze

The Situation

The Swiss tech company deeptrue planned to enter the UK market. After bad experiences with expensive consultants who delivered no return, the founders needed someone to build international sales — budget ready, team motivated.

The Approach

Instead of simply accepting the retainer and running blind, I conducted a Sales-Readiness-Check first: mapping UK market requirements (London agencies) against the current feature set. Result: key features for the specific UK use case were missing. An immediate sales push would have burned leads and budget.

The Outcome

Recommended pausing the sales launch — advising myself out of the mandate to protect the client
5-figure budget saved from premature marketing spend
Strategy & UK go-to-market fully defined — partnership active, launch resumes after engineering phase

You can clearly feel that this is not a classic consulting model but a genuine business development approach with entrepreneurial responsibility. Her focus on 'Revenue or the Truth' matched our attitude exactly. She helped us prioritise insight over volume — and avoided costly mistakes.

— Klaus Ammon, Inhaber Management Tools Research AG & Co-Founder deeptrue

AlphaSights

Expert Intelligence · London Financial Sector

Zero-to-One Channel

The Situation

AlphaSights had strong consulting coverage but a completely untapped channel: Investment Banks and Equity Research. The sell-side moves fast, speaks a different language, and has zero tolerance for generic pitches. No existing playbook, no existing relationships. Pure cold start in London's financial elite.

The Approach

Built a 'Smart Prospecting' model from scratch: mapping analyst coverage to AlphaSights' expert pool to create hyper-relevant outreach. Combined cold outreach with high-level networking at exclusive London investor conferences. Spoke the language of analysts, not consultants.

The Outcome

Bank of America (London) secured as largest new account
Berenberg Bank + 5 further major institutions won
Proved expert networks can scale into fast-paced investment banking

RadioExpress · QGoLive

Media Tech / Remote Broadcasting · DACH → Africa

Market Pivot

The Situation

QGoLive needed a DACH market entry for remote broadcasting technology — with zero budget for tools, zero warm network, and an unconventional constraint: executed during parental leave. Pure manual research, cold pitching, no shortcuts. The kind of start that reveals whether a GTM approach actually works.

The Approach

Market analysis revealed Germany's low adoption of live-reporting tech. Instead of pushing uphill, identified a strategic pivot: the African radio market, where legacy infrastructure gaps created a real need for QGoLive's solution. Leveraged a dormant network to open the continent as a new channel.

The Outcome

QGoLive established as prestige infrastructure partner in African radio market
Funkhaus Nürnberg secured as DACH reference PoC
Market pivot identified without burning a single marketing euro

emgarde

AI Security & Governance · Early Stage

1:1 Founder Coaching

The Situation

emgarde had technology and early customers — but all won through referrals from the founding project. The founder had no answer to the key question: how do you find the next customers without relying on your existing network?

The Approach

Deep 1:1 coaching and sparring with the founder — fully embedded in the market. Target groups analysed through structured questioning. Options tested directly: outreach to end customers vs. service partners. Conclusion: service partners are the first real entry point. ICP defined, messaging and value proposition sharpened, contacts identified, first outbound meetings secured. Website optimised for B2B.

The Outcome

ICP & winning channel identified
First outbound meetings from cold — no referrals needed
Website repositioned for B2B
Project ongoing — first effects visible, trade show appearance upcoming

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Testimonial in progress — partnership ongoing.

Your company could be next.

Let's discuss your challenge. First call is always free.

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About Me

Cordula Schellenberger

Fractional GTM Strategist & Sales Leader

I've spent 20+ years doing one thing exceptionally well: building markets from zero. From cold-calling with phone books to AI-powered outreach systems — I've always combined strategic thinking with hands-on selling. Financial data, fraud tech, AI platforms, cybersecurity, digital workplaces — I've navigated complex, technical products across DACH, UK, USA and APAC, turning skeptical markets into revenue. I'm not a consultant who theorises. I'm a Sales Hunter, a Strategist, and increasingly a Builder — someone who thinks deeply, moves fast, and generates real signal from the market.

My Philosophy

"Learning by Selling" — I believe the market is the only true validator. No strategy document, no workshop, no deck can replace actual conversations with buyers. I embed myself in your team and generate real signal from the market to build your GTM architecture on solid ground.